What we’re about

We’re the people brands call when the message isn’t landing, the audience feels far away, or the strategy deck is collecting dust. We figure out what you’re actually trying to say, who needs to hear it, and how to make them care.

We’re different.

Most agencies chase trends. We move on taste.

We bring a perspective shaped by decades inside culture, community, and real human behavior. Our team has built careers at the intersection of music, entertainment, and brand at places like Spotify, Sony Music, Beam Suntory, Nintendo, and world-class agencies.

We don't study culture from a distance. We come from it. That fluency shows up in everything we touch. That’s the difference. We’re not yelling from outside the club, we’ve been in for years.

meet the team.

Jay Norman

Co-Founder & CEO
Two decades at the intersection of music and marketing, including nearly ten years leading global creative strategy at Spotify.

Miso Brown

Co-Founder, Head of Brand Amplification
A decade building cultural moments for the world's biggest brands and helping break some of its most exciting artists.

Tierra Filhiol

Partner, Head of Cultural Intelligence & Strategy
15 years of Fortune 100 strategy work, founder of FLAVVRR Labs, our proprietary cultural intelligence practice.

Kyle Bernhardt

Executive Director, Head of Creative
Over 20 years leading creative for brands like Maker's Mark, The North Face, Miller Lite, Samsung and Head & Shoulders.

Chelsea V Huguley

Director, Client Partnerships & Business Dev
Ten years at McCann Worldgroup plus deep roots in experiential and live production.

Apryl Gordy

Director, People & Operations
People and culture leader who has built and scaled impact disciplines across digital agencies and high-growth environments.

Joe Zimmer

Director, Project Management
Ten years agency and brand-side, with additional roots in music journalism and Detroit's live event community.

Advisors.

Niles Heron
Dawn Crowley
Eric Thomas

Now you know who we are.

Here's what we do.