bringing the soul

back to pepsi.

multiple case studies
highlighted work

the details.

client
Pepsi
year
2021
role
talent, design, strategy, music, production, creative, partnerships

the opportunity.

Over the course of 2021, my creative partner Miso Brown and I wrote a love letter to our home town of Detroit through a year long campaign called “Full of Detroit Soul”.

The campaign featured a short film on what it means to be from Detroit, vignettes from amazing Detroit artists, and a music program where we gave 9 Detroit based artists the opportunity to open up for Queen Naija and all receive a professional recording setup sponsored by JBL.

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Kev On Stage