We launched a multi-market campaign to communicate the credibility and indispensable nature of Today’s Top Hits as the biggest, most influential music destination in the world. With a visually arresting creative concept led by top-tier artists, we achieved incredible engagement, conversation & buzz.
We hit 375M PR impressions & 200K total social mentions. Several social posts beat @Spotify benchmarks and generated organic pickup through culturally-relevant content.
In this project, we were able to capture Kendrick Lamar's visit to Ghana in a video that quickly garnered 2.6 million views, showcasing our journey into the heart of cultural storytelling. This initiative allowed us to transcend traditional music streaming, narrating an artist's profound personal growth and the vibrant exchange between cultures.
Through this engagement, we brought to life a global dialogue, deepening the connection between artists and audiences worldwide, and showcasing the universal power of music and shared human experiences.
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