For two years, I was at the helm of one of the largest and most loved audio brands in the world, JBL. The goal: build upon a legacy of incredible audio by displaying a culture of endless personalization.

We all know superior sound can make incredible experiences feel otherworldly...or vice versa. This spot, hilariously playing on that dynamic shows what happens when you bite off a bit more than you can chew...or rather bark a bit louder than you can bite.