Verse + Hook partnered with Rockstar Energy to create high-impact, city-specific OOH campaigns in Detroit and Boston, designed to build brand affinity and capture the spirit of each city’s hustle.

Partnering with local artists, we captured each city’s hustle—Detroit’s grit and pride through Ijania Cortez’s iconic portraits, and Boston’s creative drive with Kyle DeGroff’s vibrant textures. The result: high-energy, city-specific visuals that made Rockstar the fuel for their hustle.