Verse + Hook partnered with the Michigan Growth Office on a year-long engagement spanning research, strategy, and campaign activation, anchored
by the Michigan Creative Economy Report—built from 447 statewide survey respondents, 22 focus group participants and 110 targeted creatives. 

We developed and launched platforms including #MIMoment and Make It Michigan, activating a statewide creator network and delivering measurable impact across impressions, reach, creator participation and live event engagement, while producing a full suite of deliverables including a comprehensive research report, creative platform, campaign assets and executive stakeholder presentations. All work was executed under tight timelines and complex state approval processes, translating insight into scalable campaigns designed to drive perception change, talent retention and long-term population growth.