Verse + Hook led the launch of Partnership for a Healthier America’s "Good Good Food" initiative in Indianapolis. Community-first event strategy plus influencer partnerships built for real reach.

The results: 1,000+ attendees, 600+ meals served, 100+ local creators and vendors supported. On the digital side, influencer partnerships drove 20K+ total views, 12+ hours of watch time, 6.2K+ story views, and 660+ engagements. 55% of reach came from non-followers, which tells you the work was reaching new people, not just preaching to the choir.

One market. One activation. A repeatable model for scaling community engagement city by city.